Posts Tagged ‘Dove marketin campaign’



Authenticity and the Deceptive Allure of Perfection

Authenticity. It’s a big word and it’s everywhere today. We want an authentic life with authentic friends, even down to attending church with an authentic preacher. But sadly, we, myself included, are often guilty of measuring ourselves against the impossible: the manufactured image of perfection we hear, watch, and read about. These works of populist fiction become our target in real life. I must congratulate my fellow marketers in succeeding selling us plastic perfection but derailing us in our pursuit of an authentic self. But no matter how philosophical I get, I find myself going back to the old adage, “beauty is skin deep, but ugliness is to the bone.” So I try harder, run longer, hit the gym at 5 a.m. and pass up on the chocolate cake that beckons for me every time I walk into the kitchen. My insecurity demons emboldened by the latest picture of the…

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