Posts Tagged ‘Disney’



Your Brand Promise and Your Least Paid Employee

The larger an organization grows, the more its brand message and promise gets delivered by their lowest paid employee: the front liner. Whether your business is retail, food services, theme parks, or a church, those first interactions with a customer usually happen with the lowest paid person in that organization. These are part-time sales people, wait staff, hourly workers and in the case of churches, not-for-profits, and ministries, those positions are volunteers who give of their own time to serve. The challenge here is to create a effective system to screen, train, and measure the effectiveness of the front line team. Disney Parks figured that out a long time ago and has created an effective way to make sure that each “cast” member understands the importance they have as spokespeople for the Disney brand. Chick-Fil-A is another organization that hires and trains their front line employees to carry the company’s…

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