Posts Tagged ‘digital’



Are You Asking the Important Questions?

Back in 1988 Eastman Kodak had a surplus of 1.4 billion dollars the equivalent of nearly 2.5 billion in today’s dollars and 11 profitable business units. This year Kodak is set to lose between 400 and 600 million dollars, its 12 losing quarter in the past 15 quarters according to an article on USA Today. The digital revolution has hit the once-global giant hard. Its stock peak at nearly $100 a share and now is considered junk, worth less than a dollar per share. Interestingly, Kodak researches invented the digital camera. According to the article, the film business was just too lucrative to do shift gears into the digital opportunity with its much smaller margins. It didn’t happen overnight but the day Eastman Kodak decided to ignore the trend it help to start for the sake of their most profitable product, it was the day the company began to die.…

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