On Marketing, Technology, and the Christian World
Understanding your audience’s motivation is key in finding opportunities to reach them. That point was driven home a while back during dinner at J. Alexander’s in north Atlanta. Our server, Jimmy, did something I haven’t seen done much lately in a restaurant. He assessed the situation and improvised, getting our (Continue reading…)
Yesterday I need to see an eye doctor. By the time I made that decision my left eye was in bad shape. It had been swelling since Saturday and by Tuesday the swelling had grown to Quasimodo proportions. At 3:30 in the afternoon I finally decided that I needed to (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more