Posts Tagged ‘content’

@maurilio:

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Social Media Content Strategy That Works

Content is still king in 2014, but how do you generate meaningful social media that provides VALUE? By focusing on creating content that will be: Visual Amusing       and by making sure you Listen Unify Engage with your audience. VISUAL A picture is worth a thousand words, and sometimes a thousand clicks. When you scroll through your news feed on your smart phone, what catches your eye? Photo posts account for 93% of the most engaging posts on Facebook. Photos on Facebook generate 53% more likes than the average text only post (Hubspot 2012). Use pictures and video to your advantage by creating compelling images that share the story of your brand and its impact, your brand’s history, and celebrate your customers. AMUSE Even the most conservative brands and organizations can have fun. Show your wittier side and your fans will love you. Think about the unpredictable humor behind such…

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Apple’s New Game Changing Content Strategy

Yesterday Apple laid out a new subscription service and broad rules for digital content sold through the iPhone and iPad. Apple wants to make sure all app purchases and subscriptions, such as content from Amazon’s Kindle or Nextflix streaming, only happen inside the Apple Store, it also wants to make sure publishers’ subscriptions outside the Apple Store is never less than what’s offer within an app. But the most significant move might be Apple’s decision to allow customers the option to provide their name, email and zip code to the content providers, as oppose to require them to pass that information on. Running subscription restriction and pricing restrictions will create better margins and cement Apples’ dominance as a content provider. The fact that Apple is betting most of us will choose not to give our personal information to the content providers, (and who would?), is a total game changer. I…

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