Posts Tagged ‘brand’

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Your Brand Promise and the Importance of the Front Line

Your Brand Promise and the Importance of the Front Line

Every person in your organization is telling your story. Paid, volunteer, happy or disgruntled, everyone matters when it comes to your brand’s perception. People talk about brand management like it’s something a highly paid executive carefully orchestrates from the company’s headquarters. But more often than not, managing a brand’s perception (Continue reading…)

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Thoughts on The Southern Baptist Convention Name Change

Thoughts on The Southern Baptist Convention Name Change

The Southern Baptist Convention is considering a name change. “SBC president Bryant Wright has appointed a task force to explore the poss of a name change of the Southern Baptist Convention,” read the tweet from Thom Rainer, President and CEO of LifeWay. That’s the kind of news that gets a (Continue reading…)

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You Are Now a Global Brand. Yes, You.

You Are Now a Global Brand. Yes, You.

I was in Sao Paulo, Brazil at the lobby of a hotel waiting with my client to meet our Brazilian hosts whom I did not know. One of the men looked up from his cell phone and startled me by saying, “Aren’t you Maurilio? I follow you on Twitter.” The (Continue reading…)