Posts Tagged ‘board’



What Should The Church Do With Boomers?

As the first of 77 million baby boomers reach retirement age, their annual spending power is estimated at 2 trillion dollars. Businesses are working hard at creating Boomer-centric products from cars to ovens while marketers are coming up with innovated ways to sell these products and services to the most affluent generation ever to walk on earth. But what’s the church strategy to reach, engage and deploy this generation? Mostly a seat on a church board. While this is not a scientific or even researched post, I speak from the perspective of someone who gets to visit a lot of churches and happens to be very at the very tail end of the Boomer generation.  Most of the funding for new buildings, capital expenditures and programs come from the 45-65 year olds. It makes sense; we have been in the work force longer and have accumulated more discretionary wealth, and…

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