Content is still king in 2015, but how do you generate meaningful social media that provides VALUE? By focusing on creating content that will be: Visual Amuse             and by making sure you Listen Unify Engage with your audience.   VISUAL A picture is worth a thousand words, and sometimes a thousand clicks. When you scroll through your news feed on your smart phone, what catches your eye? Photo posts account for 93% of the most engaging posts on Facebook. Photos on Facebook generate 53% more likes than the average text only post (Hubspot 2012). Use pictures and video to your advantage by creating compelling images that share the story of your brand and its impact, your brand’s history, and celebrate your customers. AMUSE Even the most conservative brands and organizations can have fun. Show your wittier side and your fans will love you. Think about the unpredictable humor behind…

According to the statistics from the Department of Labor and Commerce my business was not supposed to last this long. This month, The A Group turns 10 years old. Only 29 out of 100 new businesses that started 10 years ago are still in business today. Not only we are still open for business, we are having our best year yet both in revenues as well as in the quality of work we produce. While there’s no miracle formula, there are a few things we got right from the beginning that allowed us to still be here today. While I credit God with all that’s good in my life, including my business, I also know that God often gets blamed for poor decisions and misguided business practices of businesses that fail. There are a lot of factors that dictate the success or failure of any given business, some of them…