Posts Tagged ‘audience’

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The Art of Selling Creative Services

The Art of Selling Creative Services

Selling new ideas can be tough. If you are a creative type, that’s even tougher. Usually people who need your services realize they need help but often don’t trust the young, creative professional because, by and large, creative people scare them. From the way you dress, to the language you (Continue reading…)

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Know Your Audience and Improvise: A Lesson from a Restaurant Server

Jimmy Kiblere understands his audience

Understanding your audience’s motivation is key in finding opportunities to reach them. That point was driven home a while back during dinner at J. Alexander’s in north Atlanta. Our server, Jimmy, did something I haven’t seen done much lately in a restaurant. He assessed the situation and improvised, getting our (Continue reading…)

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Questions You Should Answer When Creating Your Marketing Plan

Questions You Should Answer When Creating Your Marketing Plan

There is an audience for just about everything. Really.  Your job is to find yours. I was reading Smart Money magazine and ran across Bart Centre, a retired New Hampshire retail executive behind Eternal Earth-Bound Pets: The Next Best Thing to Pet Salvation in a Post Rapture World.” According to Mr. Centre, (Continue reading…)

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Closing the Deal and the Audience of One

Closing the Deal and the Audience of One

In a sales presentation, you need to know who the decision maker is. And if you’re going to succeed, you must get that right. I have been in situations where I have presented to a room filled with people but I also understood that ultimately, the decision maker would make (Continue reading…)