On Marketing, Technology, and the Christian World
Understanding your audience’s motivation is key in finding opportunities to reach them. That point was driven home last night during dinner at J. Alexander’s in north Atlanta. Our server, Jimmy, did something I haven’t seen done much lately in a restaurant. He assessed the situation and improvised, getting our gratitude (Continue reading…)
There is an audience for just about everything. Really. Your job is to find yours. I was reading Smart Money magazine and ran across Bart Centre, a retired New Hampshire retail executive behind Eternal Earth-Bound Pets: The next best thing to pet salvation in a Post Rapture WorldAccording to Mr. Centre, he has (Continue reading…)
We underestimate our audience all the time. That’s even more true when it comes to technology. As I type this blog, the lady sitting next to me is reading a book on her second-generation Kindle. She’s well into her 70’s. One of the perpetuating myths I run across often is (Continue reading…)
Selling new ideas can be tough. If you are a creative type, that’s even tougher. Usually people who need your services realize they need help, but are often don’t trust the young, creative professional because, by and large, creative people scare them. From the way you dress to the language (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more