Most Christian leaders I know struggle to find balance in life. They need to find the proper ratio between work and family time, the balance between eating and exercising.  But while most of us would agree that family always comes before work and that overeating and poor exercise habits are not good for anyone, Christian leaders struggle with the elusive, apparently evil, but frequently necessary need for self-promotion. Is self-promotion a symptom of a prideful heart, a necessary evil of ministry, or a simple tool to achieve a mean? Well, it depends. I’m not trying to be evasive when I say, “it depends.” As both a communications expert and a literary agent, I help my clients  develop a platform where their resources (books, videos, blogs, curricula) can be consumed. One of the very first questions publishers ask me about a new author is, “what type of platform does he or…