Archive for June, 2011

The essence of communication is to understand your product, your audience and to present your product in a way your audience can understand it. Simple, right? Well, not in my experience with legacy Christian organizations. Some are losing the battle with culture and relevance. First, let me define legacy organizations: (Continue reading…)

The larger an organization grows, the more its brand message and promise gets delivered by their lowest paid employee: the front liner. Whether your business is retail, food services, theme parks, or a church, those first interactions with a customer usually happen with the lowest paid person in that organization. (Continue reading…)

Positioning is becoming a hot issue with growing churches. While most of the private sector has always struggled with positioning their business in the minds of consumers, churches have not given it much thought until recently. With the proliferation of interdenominational, community, or fellowship-type of churches, positioning a church clearly (Continue reading…)

“She was hired to manage the decline.” I heard those words over a year ago and they have haunted me ever since. I have lived a life where advance, growth, opportunity, were the words used to describe the next idea, product or ministry. I was hired once to turn a (Continue reading…)

I struggle with finding balance in my life. I’m driven, performance oriented and competitive. Those traits don’t mix well with balance, but I understand that without balance in my life, I tend to focus on the urgent and forget to take care of the important. I’ve heard someone say recently (Continue reading…)

We can distill leadership in two of its basic foundations: positional and influential. Understanding them will dictate and help you successfully navigate through leadership waters.  You can be given the position but unless you also have the influence, you are not really a leader. Positional leadership is given, while influential (Continue reading…)