Archive for November, 2008



Social Network Challenge

I have the best job in the world. I really do. I get to work with great men and women who have a passion to make the world a better place. Some of them are church leaders, and some start or lead amazing organizations. My friend Wayne Elsey is one of those rare people who has a winning combination of passion, business acumen and relentless drive. Less than four years ago he started Soles4Souls. Since then he’s managed to give away several million pairs of shoes. As a matter of fact, every 22 seconds, S4S puts shoes on the feet of someone in need. Today they’re starting a new challenge: 50,000 pairs in 50 days. And they’re doing it through social media. It sounds like a lot of shoes, but for $5 you and I can help change two lives with the gift of shoes–giving them comfort, dignity and even…

Read More

The A Group’s MediaMachine Comes Online

Everyone has to win. I believe that about most exchanges in life, and more so when talking about business. I have spent a lot of my life arguing with brilliant software engineers and developers about the need to create the administrative back end of software as easy and beautiful as the user interface. “We must make it Martha friendly,” is my cry around the office. Years ago we developed software for a church who hired a sweet lady named Martha to work it. Well, Martha was not computer savvy. That’s an understatement—she thought the mouse was a foot pedal the first day she looked at her terminal. Martha did us a big favor. She forced us to make things simple; very simple. And from then on, every time things start to get complicated, I dig Martha up (she’s not really dead, only gone from her old position). “What would Martha…

Read More