I help leaders grow organizations that matter.
Practical thinking on marketing, leadership, generosity, entrepreneurship, and growth.
-
Your Brand Promise and the Importance of the Front Line
Every person in your organization is telling your story. Paid, volunteer, happy or disgruntled, everyone matters when it comes to your brand’s perception. People talk about brand management like it’s something a highly paid executive carefully orchestrates from the company’s headquarters. But more often than not, managing a brand’s perception is left to those at…
14 comments on Your Brand Promise and the Importance of the Front Line0 Views -
50 Must-Know Mobile Commerce Stats
Mobile is changing the way we buy, sign up and do most everything online. It’s the fastest growing game-changer/disruptor technology since the internet itself. Here’s a great slidershare on the 50 things you should know about mobile commerce. How have you seen your own purchasing habits change after you adopted a smart phone?
-
Learning vs Arrogant Organizations: A Lesson in Survival
Learning organizations grow and live. Arrogant organizations die while looking back at the glory days. In my work as a consultant I can quickly assess if I am dealing with a learning or arrogant organization. No matter the size or age, learning organizations find themselves relevant to their audiences, while arrogant ones might continue to…
-
How to Decide If You Can Trust Someone
There are times you instinctively know you should not trust someone. I have learned to trust my first gut reaction after getting in a business or personal relationship with someone I had second thoughts about only to be burned by them later. While I don’t think I can teach anyone how to develop an intuition…
-
Selling Tomorrow’s Ideas to Yesterday’s Generation
“How do I convince my boss to try new ideas and technology?” That is one of the most popular questions I get during my speaking engagements. It’s often the young staff from businesses, churches, and organizations wanting to venture out into a social media campaign or a dynamic new mobile tool or app who face…
-
The Mobile Church: Text Giving
Text giving is an important tool for the growing church. This post is part 1 in a new series, The Mobile Church. In this series, we explore the way the mobile phone is changing the way people connect and the way churches minister. What was once seen as a potential threat to community is now…
-
Bad Church Signs Get Their Own Music Video
I love church signs. As a matter of fact I have shared a few posts worth of some of my favorite signs over the years. But this video is simply brilliant. I’m sure you’ll enjoy it as much as I did. What’s the funniest or most inappropriate church sign you’ve seen recently?
-
32 Reasons to have a Mobile Marketing Strategy
While one of two reasons should be enough for us to pay attention to our mobile marketing, here are 32 reasons to have a mobile marketing strategy: 1. In 2014, mobile internet usage will overtake desktop internet usage 2. Adults spend more time on mobile media than they do on newspapers and magazines combined…
-
My Loss of Entitlement Saved My Future
I know entitlement first hand. My Brazilian mindset had prepared me for a privileged life where I expected my parents to pay for college, find me a high-paying job, pay for my wedding and set me and my future bride in a new house they would build for us. Nice, isn’t. But that’s not the…