Posts Tagged ‘writing’



How to Write Marketing Copy that Works

Words are powerful. They can move people into action. They inspire, they challenge, they amuse, but words also sell. Regardless of your industry, you are in sales. We all are, especially those who are in the non-profit sector or church leadership. It’s perhaps the most important of all sales: hope for better days and the ultimate hope of eternal life. Here are some key points to consider when writing copy that’s going to be used to compel and motivate people into action. Write to a person. Unless you understand your target audience, you cannot communicate effectively. Writing to “everyone” guarantees that you reach “no one.” Have a person in mind as you craft your words. Are you writing to a 50 year-old business professional, or a 35-year old stay-at-home mom with snotty-nose kids running around the house? Understand your audience’s motivation. Forget your agenda for a minute and try to…

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How Twitter Has Helped Me to Become a Better Writer

For some Twitter is a waste of time. For others it is a way to stay in touch with the world. But it has helped me become a better writer. Twitter forces me to make an argument or develop a thought in no more than 140 characters. In a world of digital verbosity, that’s hard to do. But how much can one communicate in such small chunks, including spaces and punctuation? A lot of people tell me it’s too restrictive. But it has compelled me to focus on the power of words, using them deliberately and effectively–painting a clear picture with few strokes. As a former college teacher, I expected my English composition students to get to the point quickly and give their readers a reason to read on. In a time of endless blogs and social networks where prose flows unfettered, a well-crafted thought has the opportunity to rule…

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