Posts Tagged ‘vanity sizing’

@maurilio:

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Vanity Sizing and the Need for Truth

Truth is not always pleasant, fun or convenient, but it’s always necessary in life. Without the truth of a working compass, we would be desperately lost. Without the truth of a mirror, we wouldn’t know we have spinach stuck between our teeth or an embarrassing case of bed hair. And yet, our culture continues to find ways to make us feel better about ourselves even at the cost of the truth. Last week I learned about “vanity sizing.” It’s been a known practice in women’s fashion, but it’s now part of men’s as well. In order to make consumers feel better about themselves, and potentially buy more merchandise, designers are selling items that are purposely mislabeled to seem smaller than they actually are. And I’m not just talking about half or a size difference. Old Navy, for example sells pants labeled 36 inch waist that are actually 41 inches. Marketers…

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