I couldn’t help but to eavesdrop during a conversation at the gym locker room last week. I heard a man named Jim asked someone whom I figured was a owner of a marketing agency, if his business was still doing full marketing campaigns. “Yes, we do.” The interested party then followed up with another question, “even social media?” The man’s answer was puzzling to me in its dismissive nature, “we do all that stuff.” By then I was fully engaged in their exchange. Jim went further to prod, “you know social media is a very different strategy.” Then came the confession, “I’m older than 30, so I don’t get social media,” said the business owner. In my opinion, his days are numbered as a professional marketer. Sometime ago, he decided to stop learning and growing. He’s now obsolete. I’m a life-long learner. I have made that commitment years ago when…

Last week I got several messages from Twitter and Facebook friends about getting together during the Catalyst conference. Unfortunately my schedule was packed with meetings in-between sessions and dinner appointments, and I wasn’t able to  meet many of my digital friends face to face. Since then my insecurities have taken hold of me and whispered, “maybe it was for the best. You’re a lot better looking and more interesting online than in real life.” That thought has stayed with me for days now and I can’t seem to shake it. I overheard a co-worker say that she is often disappointed when meeting celebrities in real life situations because they never live up to her expectations. Ok, I’m not a celebrity–I have no paparazzi following me, or even a friendly stalker–but the comment forced me to ask the question, “have I created a better version of myself online?” I’m not sure…

Critics of social media abound. There’s not a week, maybe even a day, that goes by that I don’t hear someone complain about the “pseudo friendships” and “virtual and meaningless” relationships that are forged and maintained online. We all have heard, some of us even have said it, “If I want to talk with someone, I pick up the phone and call them.” Interestingly, in the days prior to the digital revolution, the telephone itself had its critics for being, well, impersonal. But regardless of where you stand on this debate, I am thankful for my social media friends and here’s why: Yesterday it was my birthday and before the day was over I had nearly 200 messages, tweets and texts from friends from all over the globe. I couldn’t have talked to a fraction of them even if I wanted to, but their love came through strong, even through…

My friend didn’t know why his social media strategy was not as successful as that of one of his peers who, in his words, “is just killing it!” I didn’t have to think at all to answer that question. The answer was simple and obvious: it’s because he’s engaged and you’re not. If you have a public presence online whether you are an author, speaker, actor, politician, reporter, pastor, CEO or housewife, I’m convinced that’s virtually impossible to have an impact-full social media presence if you delegate your message solely to an assistant or to a marketing company. In full disclosure, my company, The A Group, often designs, implements and manages social media campaigns, but we’re very careful not to do what only our clients can do: be themselves. And when they abdicate that privilege, results are never what they could be. If all your posts are about your product,…

I knew I was in trouble even before I began reading a very thought-provoking post on social media by Mitch Joel, Confessions of a Narcissist brought to my attention by Mike Hyatt.  The title alone was convicting. In his post, Joel unplugs from the Matrix long enough to see what we have often feared would happen: a feeding frenzy of the cult of ME. Social media has empowered narcissism to a new level and given it legs to run amuck. He poignantly writes: The true destination for most of our online endeavors really are the new media equivalent of the biblical statues that were presented as deities. These digital shrines that we create to ourselves. The post hit  a nerve with me. Intellectually I know that social or any type of media is inherently neutral. Unlike some who believe Facebook, and Twitter and whatever new social network a 19 year-old…

As social media changes the way we interact, speculation has abounded for years on how the web may be disconnecting us from intimate interactions in favor of meaningless quests to rack up followers and “friends.” I have heard it for numerous times how social media is robbing us of authentic, honest relationships. Not so, says Stefana Broadbent, who explains that social networks function the same way online as they do in real life. While we may have lots of friends, we only really communicate regularly and meaningfully with a handful of them, and social technologies like e-mail, texting, and tweeting allow us to do so more often across time and space http://video.ted.com/assets/player/swf/EmbedPlayer.swf How has social media impacted the way you communicate?

Most people in business has heard, worked on or paid for SEO (Search Engine Optimization) on their websites. SEO attempts to setup a website in a such a way that when search engine bots and crawlers visit your site, they are able to find, index and eventually display your information well. Here’s how Wikipedia describes it: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. But a new science/art is emerging along with the growth of Social Media, I have heard it called SMO for Social Media Optimization. SMO is about an…

In this 16-minute presentation from TED, Clay Shirky, author of “Here Comes Everybody: The Power of Organizing Without Organizations” makes a compelling presentation on how social media has changed the way we communicate. The landscape of information has changed dramatically. Today media is global social ubiquitous cheap In a world of media the the former audience is now increasingly full participants, producers. In that world, media is less and less often about crafting a single message to be consumed by individuals and is more and more often a way of creating an environment for convening and supporting groups. center http://video.ted.com/assets/player/swf/EmbedPlayer.swf Open communication is messy and sometimes painful. What are the implications for churches, Christian organizations that face many critics?