Posts Tagged ‘sales’



Low Tech, High Touch Marketing

I’m often in meetings with CEO’s and business leaders looking for cutting edge ways to reach their customers. I must confess that I love technology–almost as Kip in the movie “Napoleon Dynamite” for those of you who saw it–but technology can be a trap. Today I was reminded that it’s not technology that sells, but creative, self-motivated people behind technology that make the sale. Yesterday I got an email from Courtney Ivey. Courtney works for a men’s store, John Craig, in Orlando, Florida. Earlier this year, I bought a shirt from her during one of my speaking engagements at the Shingle Creek Rosen Resort where her store is located. Yesterday, I got an email from Courtney with 5 pictures she took of her new shipment of Robert Graham shirts. I have gotten more compliments on my Robert Graham shirt than anything else I’ve bought lately and have wanted to buy…

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