Posts Tagged ‘over communicating’



The Problem With Over Communicating

I used to believe one could not over communicate in a volunteer organization, specially church members, volunteers, or leadership, but I have changed my mind on that. Early in my career, communicating with a large group of constituents meant sending them letters, newsletter or post cards in the mail and for church members that would include a blurb in the bulletin and an announcement from the pulpit. The rule of thumb was that you needed to communicate seven times the same message before the majority of people would even become aware of it. Today we have more channels: email, text messages, social media to ad to the mix. But like anything else in life, sometimes more is not better but more is just, more noise, more junk mail, more interruptions. And instead of getting our message through, we become a nuisance to those we want to engage. So how should…

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