On Marketing, Technology, and the Christian World
Chances are you have started a new diet this week. And chances are it will fail. I recently heard a man describe his failed diet attempt with what he called a “food coach.” His predicament is unfortunately the norm and not the exception. After seeing a friend lose close to (Continue reading…)
No one will argue that we must strive for excellence. After all who wouldn’t want a life, a business, a team, a ministry built on the best we can do and become. It’s the ultimate calling of a believer: to give our best to God no matter the task at (Continue reading…)
There’s a big difference between being easy going and being passive. The first allows you enjoy life more than someone who’s always worked up about the little things or the stuff he cannot control. Being passive is a problem. It assumes that the old saying “que sera, sera” or “whatever (Continue reading…)
Understanding how to motivate people is key in any business and specially in non-profits. Early in life I thought most people were motivated by cash. After all happiness comes with more stuff, right? Well, that’s not been my experience. While most of us want to live well, most people I (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more