Intuitively we know that the more fun we inject in activities, the more likely people are to respond positively to them. When my boys were small I used to play let’s-see-how-fast-we-can-put-up-the toys game. They would clean the room in a matter of minutes as opposed to the whining and gnashing of their teeth that would be manifest during other chores. This video is another reminder that people will choose even a more difficult path if we make it fun. Where have you experienced the fun theory at work in your life?