Selling new ideas can be tough. If you are a creative type, that’s even tougher. Usually people who need your services realize they need help but often don’t trust the young, creative professional because, by and large, creative people scare them. From the way you dress, to the language you use, all the way to your non-corporate haircut, you can make your potential client nervous. The sooner you realize this dynamic, the sooner you can overcome it. It happens to me quite often. I’m creative, opinionated, and Brazilian. I make a lot of people nervous. Here’s a simple strategy I use when dealing with those non-creative professionals. Understand where their pain is. What do they “think” they need from me? Sometimes what they need and their perception of the need are not the same. Regardless, you must always start from their perspective, no matter your assessment of the situation. Speak…