Posts Tagged ‘Chief Social Officer’

@maurilio:

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Are You Ready for a CSO? (Chief Social Officer)

A few years ago, social media was mostly an annoyance to most businesses IT directors who tried to keep employees from accessing social networks during working hours. Well, that still goes on today. However, most organizations have began tapping into the power of online communities. Dell has made millions from its Twitter account over the years and that number continues to grow. It’s hard to find any organization without a Twitter account or a Facebook fan page. But as social media has grown and developed has your online strategy grown as well? Fast Company’s latest issue features an article on CSOs (Chief Social Officers). These are not interns who “play around” the internet for companies such as Ford and Virgin Atlantic. These are highly skilled, highly compensated professionals who are setting strategies and directing teams to harness the power of online networks.  So if you haven’t taking this thing seriously…

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