When I started The A Group more than 12 years ago, I had no idea I was giving life to a new type of business: martech.  We developed in-house technology to make sure our marketing efforts worked and were simple to use. We knew marketing could not live without technology. It was true a decade ago, and even more so now. Not only digital natives demand it, we all do. We browse online, on our mobile devices but often purchase at a physical store. We want the same information on our desktop computer, tablet and phone whenever, wherever. We measure our tolerance to wait for information in mere seconds. Today’s consumer has an attention span of less than 6 seconds. Last week I attended the first Martech Conference in Boston. The Martech Conference was an integrated conversation of marketing, technology, trends and best practices led by experts, often titled Chief…