Posts Tagged ‘Best Buy’



Target Text Gift Card: A Fail Experience

It is a great concept: send a gift card to someone using text messaging. That’s exactly what I wanted. I had a friend who was at a nearby Target, and wanted to send him a birthday gift certificate. As I consumer I was thrilled to be able to do something as cool as sending my friend an instant gift card and have him get it while on the phone with me. It didn’t work. Target even created an iPhone app that allows one to send a text or email version of a gift card to a mobile-phone user. But what the company failed to tell me is that the transaction usually takes 24 hours to process! Yes, 24 hours. There’s nothing instant about that. I didn’t find that out until several hours and three different customer service calls to India later. In my mind there was nothing to process! You…

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