On Marketing, Technology, and the Christian World
I love social media. It has changed my professional as well as personal life. I have made new friends, found new clients, and re-connected with my Brazilian high school as well as my American college friends. It’s by far one of the most significant shifts in human interactivity I have (Continue reading…)
A few years ago, social media was mostly an annoyance to most businesses IT directors who tried to keep employees from accessing social networks during working hours. Well, that still goes on today. However, most organizations have began tapping into the power of online communities. Dell has made millions from (Continue reading…)
Last week I got several messages from Twitter and Facebook friends about getting together during the Catalyst conference. Unfortunately my schedule was packed with meetings in-between sessions and dinner appointments, and I wasn’t able to meet many of my digital friends face to face. Since then my insecurities have taken (Continue reading…)
Critics of social media abound. There’s not a week, maybe even a day, that goes by that I don’t hear someone complain about the “pseudo friendships” and “virtual and meaningless” relationships that are forged and maintained online. We all have heard, some of us even have said it, “If I (Continue reading…)
My friend didn’t know why his social media strategy was not as successful as that of one of his peers who, in his words, “is just killing it!” I didn’t have to think at all to answer that question. The answer was simple and obvious: it’s because he’s engaged and (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more