Positioning is becoming a hot issue with growing churches. While most of the private sector has always struggled with positioning their business in the minds of consumers, churches have not given it much thought until recently. With the proliferation of interdenominational, community, or fellowship-type of churches, positioning a church clearly in their mind of the community has become a very complicated task for church leaders. Just the other day I overhead the following conversation: “Where are you going to church these days?” “Hope Community Church.” “Oh, isn’t that a Baptist church that has dropped ‘Baptist’ from its name?” “I don’t think so-people raise their hands during worship.” “It’s a charismatic church, then!” “No, I don’t think so, either. I think we’re somewhere between a Baptist and Pentecostal church.” Well, Hope Community Church is suffering from poor positioning. I’m sure the leadership of the church purposely chose a name that would…