Archive for the ‘Marketing’ Category



5 Things You Should Know About Communicating With Millennials

They are the most educated and studied generation on earth. Parents, teachers, marketers and communicators want to figure out how to successfully reach millennials. As a parent as well as employer of Gen Yers, I’m always glad to find new, helpful research. Recently, I read in Advertising Age an excellent article by Thomas Pardee on marketing to millennials that I want to share with you. After all, if you’re reading this, your life is and will be impacted by Generation Y. If you want to communicate, sell, or reach them, then: Be Fast Twitter has taught them to write in 140 characters. If you can’t say it fast, then don’t bother, because they can. Be Clever According to Nick Shore, head of research at MTV, funny is the new rock ‘n’ roll. This generation has had access to the best and most clever footage on earth at their fingertips. They…

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