Archive for August, 2014


If You Tweet It, They Will Come OR Branding, Buzz, And Getting People In

Social media works. Period. Savvy churches are now using social media to fund raise, organize events, and bring people to Christ. The old adage that dictated that the pastor of a church had to use the stage for all formal announcements is over. Churches and their communities are plugged in. Communication 101: reach people where they are. And for a large demographic in today’s world that most likely means via social media. Cross Point Church here in Nashville held an overwhelmingly successful night of praise this week that was completely announced via social media and an impressive 1,500 people showed up to the event. No emails, no church bulletins, no announcements were made. This was pure buzz generated solely via social media. Using powerful imagery and graphics and promoting the event with the hashtags #WorshipNight #OneNightOneVoice, Cross Point built up excitement. By posting on Twitter, Facebook and Instagram, they spread…

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Marketing and Technology Come Together: MarTech Conference

When I started The A Group more than 12 years ago, I had no idea I was giving life to a new type of business: martech.  We developed in-house technology to make sure our marketing efforts worked and were simple to use. We knew marketing could not live without technology. It was true a decade ago, and even more so now. Not only digital natives demand it, we all do. We browse online, on our mobile devices but often purchase at a physical store. We want the same information on our desktop computer, tablet and phone whenever, wherever. We measure our tolerance to wait for information in mere seconds. Today’s consumer has an attention span of less than 6 seconds. Last week I attended the first Martech Conference in Boston. The Martech Conference was an integrated conversation of marketing, technology, trends and best practices led by experts, often titled Chief…

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How I Became a Safe Person

I don’t know when it started, but one day I became a safe person to those around me. Perhaps it’s been part of my own internal make up or perhaps I developed the skills and the temperament it takes to be the kind of a person people around me find “safe.” It’s not unusual for someone I barely know to share something deeply personal and important with me. While I’m honored and humbled, I remember the days where the opposite was true. People would tell me I came across unapproachable and intimidating. So what changed? Obviously I did, and while I might not have enough self awareness to understand the complete metamorphosis process, here’s part of my personal journey that changed me. I embraced grace for myself and for those around me. In my early twenties my life was a series of black and white pictures. Grace helped me soften…

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