Archive for March, 2014



How to Decide If You Can Trust Someone

There are times you instinctively know you should not trust someone. I have learned to trust my first gut reaction after getting in a business or personal relationship with someone I had second thoughts about only to be burned by them later. While I don’t think I can teach anyone how to develop an intuition on such matters, I can share some of the signs I look for in a person when I first meet them.  Here’s what I watch for: How they treat people whom they perceive “beneath” them. I watch closely the reaction to a restaurant server or an assistant when he or she messes up or fail to perform to the person in question’s standards. I remember one man who wanted to invest in one of my ventures yelling at a woman who served us the wrong beverage. It was an honest mistake. His reaction was clear…

Read More

Selling Tomorrow’s Ideas to Yesterday’s Generation

“How do I convince my boss to try new ideas and technology?” That is  one of the most popular questions I get during my speaking engagements. It’s often the young staff from businesses, churches, and organizations wanting to venture out into a social media campaign or a dynamic new mobile tool or app who face push back from leaders who don’t understand or are threatened by the new and unfamiliar. So how do you get your point across to yesterday’s generation without frustrating them and getting shut down? If I have learned anything in 20 years of marketing is this: you must speak the language of your target audience. And that goes for the people you have to help adopt a new vision or strategy. Often you have to use yesterday’s language to sell today’s idea to accomplish tomorrow’s mission. Church marketing is a perfect illustration for this principle. While…

Read More

The Mobile Church: Text Giving

Text giving is an important tool for the growing church. This post is part 1 in a new series, The Mobile Church. In this series, we explore the way the mobile phone is changing the way people connect and the way churches minister. What was once seen as a potential threat to community is now the great connector of people, creating new opportunities for churches and ministries to reach audiences, minister, and raise funds. Follow this series to learn about the trends in technology that can no longer be ignored. Jennifer is a 26-year-old loyal churchgoer. Each Sunday as she leaves the house, she checks to make sure she’s not forgetting one thing – her phone. She doesn’t bring her Bible and notebook. She certainly doesn’t bring her checkbook. She follows along with the sermon on her Bible app, tweets a verse that stood out to her, then texts her…

Read More