Archive for February, 2013

@maurilio:

5

The Happiness Advantage

Some believe happiness comes from finding themselves in the right places, relationships, job, or income level.  I don’t believe that, and in recent years there is enough evidence from the field of psychology in what I have believed all along: happiness is not a byproduct of success. The opposite is actually true: happy people become successful. After finishing reading Shawn Achor’s book, “The Happiness Advantage,” I bought a copy for everyone on my team.  Shawn’s work is well researched without being didactic. It offers practical steps even for those who are not naturally prone to be happy.  I highly recommend it. One of the points that resonated with me the most came from a 40-year-old study directed by psychologist George Vaillant. He summed up his findings in one word “love—full stop.”  In his words, there are “70 years of evidence that our relationships with other people matter and matter more…

Read More
3

How to Write Marketing Copy that Works

Words are powerful. They can move people into action. They inspire, they challenge, they amuse, but words also sell. Regardless of your industry, you are in sales. We all are, especially those who are in the non-profit sector or church leadership. It’s perhaps the most important of all sales: hope for better days and the ultimate hope of eternal life. Here are some key points to consider when writing copy that’s going to be used to compel and motivate people into action. Write to a person. Unless you understand your target audience, you cannot communicate effectively. Writing to “everyone” guarantees that you reach “no one.” Have a person in mind as you craft your words. Are you writing to a 50 year-old business professional, or a 35-year old stay-at-home mom with snotty-nose kids running around the house? Understand your audience’s motivation. Forget your agenda for a minute and try to…

Read More
3

4 Questions to Help You Figure Out Your Next Move

“I’m not sure what to do next with my life.” It’s a familiar phrase I hear quite often these days. The economic downturn has created uncertainties and opportunities. People have lost jobs. Career paths that seemed promising a few years ago are now no longer viable. Quite often I talk with people whose lives are at a crossroads–sometimes of their choosing, most often not. Recently I heard Phil Cooke speak briefly about four questions we all should ask before deciding what to do next. 1. What comes easy for you? That’s what you are naturally gifted at doing. 2.What are you passionate about? What gets your pulse to quicken and your eyes to light up? 3. What do you hate? Perhaps you should solve that problem. 4. What do you want to leave behind? That’s your legacy…what you want to be remembered by. Even if you are not looking to…

Read More