Archive for July, 2011

Could my money be more useful than my non-medical skills? I had to reason with myself about the merits of going on a week-long mission trip. Rationally the answer was a resounding “yes,” but, as it turns out, the answer is a big “no.” At first thought, I have no (Continue reading…)

In our pursuit of improvement, of becoming our very best, we can find ourselves always looking for the negative in every situation.  As a consultant, I’m paid to figure out how to improve communication, technology, and create new and better systems. Being critical is part of the skill set that (Continue reading…)

A brand strategy exercise is a great tool, a map, a guide to make sure your product, message and promise are aligned and working together. A brand strategy helps you define and know your story, your language, your customer. However, it is a means and not an end. The plan (Continue reading…)

I’m convinced you cannot use focus groups to describe a ground breaking idea. I’m usually a fan of research, but not when it comes to introducing a cutting-edge idea or new product into the market. Focus groups might be a valid way to improve on an idea, or a help (Continue reading…)

I haven’t met anyone perfect yet. There are few people who want me to believe they have it all figured out, but I’m not buying it. Some struggles are easier to hide, others play out in the public eye,  and some are devastating. But part of the human condition means (Continue reading…)

Some men think grooming is optional. Others feel it’s less masculine to be well groomed . But a well-groomed man always looks better than his frumpy, sloppier counterpart.  “Manscaping” has been a term used to describe the grooming/hygiene habits of human males. Even the most unattractive guy can look his (Continue reading…)