On Marketing, Technology, and the Christian World
A lot of our communication is non verbal. Body language, mood, appearance all contribute to the way we communicate. Whether we are interviewing for a job, negotiating a contract, or counseling a friend, our body language can speak louder than our words. Over the years, I have become conscientious of (Continue reading…)
Success doesn’t happen in a vacuum. It happens in the context of relationships. I don’t believe there are any self-made people. Along the way, successful people intersected with those whom saw glimpses of potential and helped them to discover, nurture and deploy the skills that eventually got them where they (Continue reading…)
The question is almost always the same: how can I improve my __? Whether the question refers to a skill, a product, an experience, it’s ultimate about a brand. How can I improve my brand, then becomes the question. There are corporate, product and individual brands. A brand represents a (Continue reading…)
First the news, then the music industry, now advertising: the digital revolution is bringing down Madison Avenue like no other force has in the history of the Ad Agency. Some estimate that over 160,000 people have lost their jobs in the advertising industry in the past 2 years. I don’t (Continue reading…)
Most people start well. Most people don’t finish so well. Resolutions fail more than they succeed. So as we look forward to all the promises and opportunities a new year brings us, we find ourselves out of the gate filled with hope that perhaps this is the year that changes (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more