Archive for October, 2010

You go the extra mile. You reach out and give beyond what  you thought you should give, and yet, there’s nothing in return, or at least not the return you expected. Have you been there with a friend, a family member, a spouse? We all have, and some of us (Continue reading…)

For the Friday post I’m going back to a place where I know and love well and where fun material abounds: the church. How many times have you driven by a church sign that, while well intentioned, it was, let’s just say, poorly executed. These signs speak for themselves even (Continue reading…)

It’s happening all over the place: leaders are hijacking critical projects from their internal teams and implementing a “bypass” play in order to get things done. While you might question the non-conventional leadership style, the wisdom or the potential fall-out inside the organization of such tactics, these leaders are more (Continue reading…)

Most of the day had dragged on, slower than my fast-paced norm. But suddenly I looked up and two hours had passed without my knowledge. Instead of tired and restless, I felt energized by the task at hand. I had just spent time doing something artistic. I had offered to (Continue reading…)

Assumptions don’t always work out for me.  Well, I could sanitize the word a bit and call it a “myth” or an “erroneous supposition,” but at their core, these are lies that I have treated as facts. Some are as innocuous as “if I train hard I can be a (Continue reading…)

They are the most educated and studied generation on earth. Parents, teachers, marketers and communicators want to figure out how to successfully reach millennials. As a parent as well as employer of Gen Yers, I’m always glad to find new, helpful research. Recently, I read in Advertising Age an excellent (Continue reading…)

I heard someone say that his best days were during his high school years. Not for me. My high school years could be described as “awkward” at best. But this exercise created a series of questions in my mind: what were my best days and why? Could they have been (Continue reading…)

The Fashion Friday post makes a come back. Today’s topic: men’s haircut. This is of personal interest because I decided to grow my hair out six weeks ago, and now I find myself in the awkward transitional stage, or what I call, one-more-bad-hair-day-away from getting it chopped off again. I’ve (Continue reading…)

The most basic tenet of any marketer is to connect the message to its intended audience. It’s that easy. It’s not that simple. My team at The A Group is currently working on a campaign targeting legacy donors: they have large-gift potential, are motivated by leaving a legacy behind, and (Continue reading…)

Life is a series of negotiations. We negotiate our way through traffic, we negotiate with family, with our boss,  with a car salesman, and with our clients. Some of us are better at it than others. But whether it comes naturally and easy or whether negotiating is hard work, your (Continue reading…)