On Marketing, Technology, and the Christian World
Last week I had chance of visiting with the leadership of TWR Brazil. While there’s so much I would like to say about my 4 days in Sao Paulo, here’s a random dump of observations: 1. Evangelical Christianity is booming in Brazil. Entrepreneurial Christians are taking the gospel further into (Continue reading…)
According to many reviews, the iPad will change everything. There are so many questions about what it means to the future of publishing and media-rich content. Is it going to change the way we watch tv? Is it going to finally make ebooks the new standard for reading? While questions (Continue reading…)
I just paid $10.90 for a 32 oz smoothie. Yep, that’s right, a smoothie. And it didn’t have a filet mignon steak blended in with white truffle oil either. It was mango/peanut butter flavor (I know it sounds terrible, but trust me it’s excellent). The whole ordeal started during my (Continue reading…)
With the proliferation of DVRs (Digital Video Records) such as Tivo advertisers have been scrambling to find ways to get their message across and product placement has been the growing trend. Of course, this is nothing new. We’re used to seeing our hero driving the latest Audi R8 as in (Continue reading…)
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I’m the CEO of The A Group, a media, technology and branding firm in Brentwood, TN that I started in 2001. I’m privileged to consult with some of the country’s largest ministries, leading churches, and Christian publishers. I have this right brain/left brain approach to my craft… Read more