Archive for April, 2010



Travel Log: Brazil. Observations from an Expatriate

Last week I had chance of visiting with the leadership of TWR Brazil. While there’s so much I would like to say about my 4 days in Sao Paulo, here’s a random dump of observations: 1. Evangelical Christianity is booming in Brazil. Entrepreneurial Christians are taking the gospel further into the remote parts of Brazil and using technology to reach large cities as well as remote jungle locations. God is alive and well in South America.  Cutura bookstore. Four stores filled with inventory and lines 8 deep of people buying books. Who said Brazilians don’t buy books?  2. TWR Brazil has a great leadership team that is visionary and entrepreneurial. I believe their best days are before them. Not only TWR reaches the entire nation via radio waves, they now have a growing publishing division that’s resourcing their listening audience and finding new audiences. Tim Klingbeil (TWR Americas Director) Jose…

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The Bigest iPad Question of the Moment: Will It Blend?

According to many reviews, the iPad will change everything. There are so many questions about what it means to the future of publishing and media-rich content. Is it going to change the way we watch tv? Is it going to finally make ebooks the new standard for reading? While questions abound, the most important question of the day for us is :Will it blend? Warning! This video contains graphic scenes of violence against an iPad. Apple fans and gadget freaks be warned: this will make you sick! Are you planning on buying an iPad? If so, why?

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Smoothie King, Bad Customer Service and a Lesson in Flexibility

I just paid $10.90 for a 32 oz smoothie. Yep, that’s right, a smoothie. And it didn’t have a filet mignon steak blended in with white truffle oil either. It was mango/peanut butter flavor (I know it sounds terrible, but trust me it’s excellent). The whole ordeal started during my trip to Florida a few weeks back where an employee at the Smoothie King in Destin talked me into getting their locally created concoction. I loved it so much that I wanted my local Brentwood, TN store to make me one just like it. That’s when it all went wrong and the lack of flexibility and customer service ended up losing me as a customer. Since I knew the mango/peanut butter is not on the menu, I called the store in Destin and got the recipe: 7 squirts of water, 6 squirts of mango, 2 scoops of peanut butter and…

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Pimp Your Product With Dialogue and a Plot Line: Product Placement Takes Off

With the proliferation of DVRs (Digital Video Records) such as Tivo advertisers have been scrambling to find ways to get their message across and product placement has been the growing trend. Of course, this is nothing new. We’re used to seeing our hero driving the latest Audi R8 as in Iron Man or James Bond wearing a fashionable and surprisingly resilient Rolex. We even saw Will Smith upload a virus that wiped out an entire Alien mother ship that was set to destroy earth with, what else, a Mac. However, product placement has gone to a whole new level lately. Take for example this week’s episode of Modern Family, one of my favorite new comedies this season. The entire episode focused on Phil’s birthday, played by Ty Burrell, and his obsession with his birthday gift: an iPad. It was not a subplot; it was the plot. The word “iPad” was…

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