Archive for August, 2009



Leadership Brentwood Retreat Reflections

This weekend I found myself in the middle of a 32-hour technology ban with 20 people I’ve never met before. What was I thinking? Well, that was one of the “privileges” of being chosen for the Leadership Brentwood class of 2010. I had not heard of the program until my friend Bob Knestrick urged me to apply for this year’s class. My first reaction was the typical: “Oh, for the love, not another thing to do. Have you seen my schedule?” However, the more I though about it, the more I realized that I know very little about my own community, and due to my business’ broad, national scope, I’m not engaged much locally. On a whim, I delivered my application on afternoon of the cut off day. I heard from a friend who went through the program a couple of years back that there was a lot of interest…

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SMO: Social Media Optimization

Most people in business has heard, worked on or paid for SEO (Search Engine Optimization) on their websites. SEO attempts to setup a website in a such a way that when search engine bots and crawlers visit your site, they are able to find, index and eventually display your information well. Here’s how Wikipedia describes it: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. But a new science/art is emerging along with the growth of Social Media, I have heard it called SMO for Social Media Optimization. SMO is about an…

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